Submit
your web site to no charge directories (industry and local ones) such as localeze.com,
local.com, yellowpages.com, registerlocal.com, local.botw.org, Google maps,
superpages.com, botw.org/top/Regional/United_States/, searchmarketing.yahoo.com/local/businesss.php,
dmoz.org, and several more. Update current listings with your industry associations
and others you may have with more compelling messages.
Trade
links with a complimentary services/products, simply email them and ask if
they would be interested.
Clean
& organize your office while noting reconnections that can be made and
have been forgotten.
Submit
an article to magazine editors or web sites that addresses today’s headlines
with your product/service (i.e. Fuel Prices Fuel New Products).
Volunteer your service/product to a non-profit organization you can help others
during these hard times and build new networks.
If
you have been tracking your incoming leads, don’t renew non-performing
promotions.
Consider
a new audience for your products/services, might start by interviewing one,
people love to share their expertise usually.
Negotiate
with your suppliers so both of you can continue to survive long-term by being
partners in today’s economic conditions.
Extend
payment terms if possible and safe as an edge against competitors.
Don’t
forget to highlight your years in business, because this provides peace of
mind to customers and creditability while allowing you to celebrate your company’s
anniversaries from years of hard work.
Provide
information with your product/service that saves your customer’s money
and adds value.
Update
your business cards to include a coupon/promo and distribute by email, in
person, and by snail mail with a letter thanking them for past business or
providing news.