Keeps
you in touch with your customers, therefore top of mind.
The
people who care and want your information have signed up for this, make sure
they all know you are still alive and kicking (still in business, still developing
new products, changes to assist them in the economic times)
Not
lost in the “clutter” of social networking, format to tell the
entire story.
Speed
and ease, email newsletters are easy and fast to deliver.
Keeps
your email “active” in their address books, so you don’t
get spam filtered or deleted during technology changes.
Forces you to focus upon your most critical message at this time to your industry.
Less
expensive than press releases, promo materials, advertising, and web site
updates.
Great
way to update your contact list and keep abreast of changes.
Provides
the space and format for key discussion points and education for your product
versus replacements that may be entering the marketplace.
Extinguishes
any rumors that may be circulating by encouraging direct communication.
By
Newhouse Strategic Marketing, Inc.
Debbie Newhouse